Nobody like controversy over their brand, or do they? Today controversy over advertisements is getting brands more play then there otherwise would be. And not in a bad way.

Take for instance Liquid Plumr. Now the 18-24 generation would not be searching through the internet in hopes of watching the newest drain cleaning ad. But, the Plumr snagged us with their Sexy Vid. Because this ad. led to so much controversy in the form of protesting moms, the advertisement had a million view this week.

I just saw the video and thought it was hilarious. It shows a woman's grocery-aisle fantasy about a pair of muscular plumbers that really get her flustered. Other brands have utilized such a tactic to grab attention; as M&M, Volkswagen, and Old Spice.

So controversy may not be such a bad thing after all.

See the rest of the top rated commercials at the source.
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So that's awkward.....Old Space basically giving Charmin the good old "F you!" or are they??

As the shot opens with a close-up on Charmin Freshmates with a voice-over stating;

“Charmin Freshmates are formulated to clean you better than dry bath tissue,” says a voiceover. “And they —— ”

Then the head of Terry Crews, the actor and former National Football League player, pops out of the box of Freshmates, as his hand, holding a can of Old Spice body spray, smashes through a wall.

“Old Spice is too powerful to stay in its own commercial!” Mr. Crews says, as the commercial closes with a shot of four Old Spice body spray scents and a slogan for the brand’s newest campaign, “Smell is power.”

This is not the only ad that Wieden & Kennedy have put out for Old Spice this year. Another similar advertisment involves Bounce, with the similar "Old Spice takeover theme."

In my opinion, I love this but feel it's a one time shot. In other words, if other brands began to follow Old Spice's theme we'd have a mess of Ads with multiple brands in them. Furthermore, this would get old. But koodos to Old Spice, this is hilarious, new, and innovative. I just love commercials that are fun to watch like this one, they are super effective and don't bother the consumer.

On the other hand, it is interesting though, both brands get showcased here and this is not the typical "brand v. brand" commercial, where one brand shocases it's prominence over another through pointing out flaws. Those, in my opinion, can be wholly ineffective and just plain annoying. It reminds me of  two annoying bickering sisters, to be honest. But, this ad doesn't necessarily 'hate' on Charim, it gets its fair share of airtime as well. Yet, viewers will walk away with Old Spice in thier minds rather then Charmin. Wholly, this gets me thinking are Charmin and Old Spice working together? Does this convey the right message to consumers? or does one brand overshadow the other? All  I know is that I would be interested to see the statistics resulting from this commercial on how consumers feel and act.

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